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Pooja Shekar
Product Designer
Pooja Shekar, Product Designer, seated on a leather sofa
More than a job, a mindset

Product designer who turns ideas into meaningful experiences

TAP

Researcher

Finds clarity before designing solutions

TAP

Strategist

Frames problems to guide design decisions

TAP

Systems Thinker

Connects flows, logic and scale

TAP

Builder

Turns ideas into impactful products

Swipe the deck · tap a card to turn it

See the workSay hi→
User research✦Problem framing✦Journey mapping✦Interaction design✦Design systems✦Prototyping✦Usability testing✦Design hand-off✦
User research✦Problem framing✦Journey mapping✦Interaction design✦Design systems✦Prototyping✦Usability testing✦Design hand-off✦
Featured

Case studies

Turning complex problems into simple, human experiences.

01
UX / Accessibility Case Study

When the rain gets in the way.

Situational accessibility in monsoon — making Uber's pickup glanceable and low-effort when one hand holds an umbrella and the screen is wet.

Role
Product / UX Designer
Tools
Figma · Notion · Surveys · Interviews
Platform
Mobile app
Uber Rain Mode cover: a rider under an umbrella checking the app on a rainy street
Rain Mode prompt screen with a Turn on Rain Mode toggle
Rain Mode pickup screen with a large vehicle number, driver and OTP
  • + Accessibility Design
  • + UX Research
  • + Usability Testing
→
02
UX Case Study

Zoom Education

Turning a meetings platform into an education-first learning experience — designed around real teacher pain points, from live classroom chaos to post-class busywork.

Role
Product / UX Designer
Tools
Figma · Notion · Forms
Platform
Web & Desktop
zoom
EDUCATION
  • + User Research
  • + Experience Design
  • + Prototyping
→
03
UI / UX Case Study

From "Save it for later" to "Useful when it matters."

Making Instagram's Saved content smarter, organised and action-oriented.

Role
Product / UX Designer
Tools
Figma · Notion · Forms
Platform
Mobile app
Instagram
✦ Rediscover your saves
Some saves you may have forgotten about.
See all
Recently forgotten
Instagram
‹ Saved⌕ +
Search your saves
AllCreatorCollectionTagsPlaces
Intent Saves
Try it
Buy it
Visit
Read
Collections
  • + User Research
  • + Feature Design
  • + Prototyping
→
Featured

Articles

Thoughts, learnings and perspectives on design, product and beyond.

01
Latest articleOct 2026 · 3 min read

Purposeful Onboarding: It’s Not About Getting Users In, It’s About Helping Them Get Started

Fast signup isn't the same as a good start. Two onboarding experiences, four principles for guiding users to their first win, and the metrics that show whether it worked.

Getting someone into your product is easy. Helping them understand what to do next is the real challenge.
Medium.com→
02
Article

8 Essential UX Laws Every Designer Should Know

A practical guide to the core UX principles that shape better, more human-centred products.

Medium.com→
03
Article

UX vs UI: The Invisible Partnership

Exploring how UX and UI work together to create seamless, meaningful experiences.

Medium.com→
About me

A designer with an engineering past — which means I ask why before what, and I know what it costs to build.

Product Designer focused on understanding people, simplifying complexity, and creating intuitive digital experiences.

More about me→